Top Tips For Creating An Effective Email Marketing Campaign
Posted on 2nd February 2024
If your business is moving towards email marketing, then getting your emails right is extremely important. You’ll be directly contacting your audience, and having great emails will boost open rate, engagement and sales.
4 billion people use emails daily, with an average open rate of 46%-50%. Increasing the time you spend on email marketing can set you up for more success digitally beyond your social media marketing and website optimisation efforts, and help you discover more customers by using incentives that encourage them to sign up to your mailing list.
Here are some top tips for creating an effective email marketing campaign.